The first fully recyclable red carpet at the Berlinale – made by OBJECT CARPET – was rolled out in front of Berlin’s “Theater am Potsdamer Platz.” Just a few days before the start of the 74th Berlin International Film Festival, preparations for Germany’s largest film extravaganza are in full swing. Before the eyes of the world turn once again to the capital city between February 15 and 25, 2024, invited journalists had the opportunity to get an exclusive look behind the scenes and witness live how the most sustainable red carpet Made in Germany took its deserved place in the spotlight.
Revolutionizing Sustainable Design: OBJECT CARPET's DUO Technology
In the ever-evolving world of architecture and interior design, sustainability has become more than just a buzzword—it's a necessity. As professionals in this field, we constantly seek innovative solutions that marry aesthetics with environmental responsibility. Enter OBJECT CARPET's groundbreaking DUO technology, set to transform the carpet industry and redefine sustainable design practices.
By 2026, OBJECT CARPET aims to convert its entire range of over 1,000 products to recyclable DUO technology. This innovative approach uses only two basic materials: polyamide and polyester. In an industry where traditional carpets often consist of over 30 different materials, making recycling a significant challenge, this simplification is nothing short of revolutionary.
The Circular Vision
What sets DUO carpets apart is their ability to be fully recycled at the end of their lifecycle. Thanks to the innovative CLICK/UNCLICK technology, the two components—polyamide and polyester—can be separated without residues and fed back into the production cycle. This closes the loop on carpet production, moving us closer to a truly circular economy in interior design.
Design Flexibility Meets Sustainability
The beauty of DUO technology lies in its ability to maintain design flexibility while drastically reducing environmental impact. Popular styles like MADRA, SILKY SEAL, and SMOOZY are already available in this new format, offering a palette of 85 colors. This means we can continue to create stunning interiors without compromising on our commitment to sustainability.
Impressive Environmental Credentials
The sustainability of DUO carpets extends beyond their recyclability:
- Production uses up to 95% less energy compared to conventional methods
- The entire coating process is carried out without water or gas
- Recycling is up to five times more energy-efficient than producing new polyester
Durability Meets Sustainability
Despite their eco-friendly credentials, DUO carpets don't compromise on durability. They've already proven their resilience under extreme conditions, serving as the red carpet at the Berlinale film festival, withstanding 80,000 visitors over 11 days with significant temperature fluctuations.
Embracing a Greener Future
As architects and interior designers, we have the power to shape not just spaces, but the future of our planet. By incorporating innovative solutions like OBJECT CARPET's DUO technology into our projects, we can create beautiful, functional spaces that also contribute to a more sustainable world.
The shift towards fully recyclable materials in our industry is not just a trend—it's a responsibility. With OBJECT CARPET leading the way, we have the opportunity to be at the forefront of this green revolution in design.
Let's embrace this technology and make sustainability an integral part of every project we undertake. After all, great design isn't just about what looks good today—it's about creating a better tomorrow.